Given that there will be 23.5 million active users by the end of 2017, this will consist of 100% Innovators, 100% Early Adopters, and 82% of the Early Majority of users. By 2020, the level of active users will top 28.7 million on top of the Innovators and Early Adopters, all of the Early Majority category of users 100%) will have become active, as well as 10% of the Late Majority of users.
Mobile phones have become one of the most effective ways of engaging with consumers. Mobile phones, and smartphones, in particular, encompass virtually all other marketing channels. Traditional forms of advertising like TV, radio, and print, can all be accessed via smartphones. Across the entire advertising landscape, spend on traditional forms of media have been surpassed by next-generation digital advertising, where the smartphone sits right bang in the middle.
The use of SMS is undoubtedly on the rise. Whether it’s implemented by a major global company, high street store, or sole trader, the performance stats are unparalleled.
SMS has emerged as one of the best and most reliable ways to successfully communicate with a target audience. It’s highly e ective and a ordable, regardless of whether you’re sending out a national campaign targeting millions of people, or running a small localised one.
As a marketing channel, it’s the fastest growing in the UK and the only one that could potentially reach circa 50 million opt-ins by 2020. And as more consumers call for mobile communications, the extent of SMS features will continue to emerge.
However, despite all the possibilities SMS creates, it’s important to remember that the success of a campaign is not a foregone conclusion. Companies must know who their audience is, what they want to receive, and when to send it.
If you implement SMS best practices and ensure your message is relevant, you’ll be primed to actively communicate with that user and tap into this market-leading channel.